Reflection on The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer

               This was a decent book for international businesspeople who seek to work better with people from other cultures. At its best, the book offers nuanced ways to understand why some people operate one way and other people another. At its worst, it has factual inaccuracies and oversimplifies huge areas. One issue in particular was the way that India was treated as one big culture yet Europe had different cultures for Dutch, German, French, and all other sorts of people. I guess the book is written from a western perspective but that seemed silly since more languages are spoken in India than Europe and I bet they have just as many cultures. The book was alright, but I’m not sure if it was that useful to try to create “culture maps.”