I don't usually include essays on here, but I read this as a way to kick off a unit on media studies. It was a little tough to understand, but a very thought-provoking piece written in the mid-1930s about how photography, film, and recorded sound were changing the nature of art at that time. I think it is extremely interesting to read today, as the internet and social media continue to change the nature of art in such different ways. The essay is densely packed with important ideas that I'll discuss below.
Aura refers to the uniqueness of art in its place and sort of its genuineness, as I understand it. So, something that "art" needs to deal with in the age of mechanical reproduction is that when a photo is printed twenty times, no individual print is more "genuine" than the others, whereas a great painting, copied by another artist, retains an aura of authenticity. Art was also originally "embedded in the context of tradition" through worship. So, art wasn't always for another person's viewing. Art originated to fulfill spiritual needs. A caveman drawing an elk on the wall might show it to his friends, but he also expected that spirits might see it. Or a medieval craftsman carving details high up on a cathedral would know that no passerby would see them, but that God would. With the advent of perfectly reproduceable art, with no "aura" to distinguish the original or the genuine piece, art is thrown into a crisis, illustrated by disputes about whether or not photography is art. But, writes Benjamin, the question is not whether photography is art, but how it changes the nature of art. In the modern era, writes Benjamin, art is underpinned not by ritual, as in the past, but by politics.
Religious art was viewed for the purposes of provoking a spiritual experience, and therefore was not to be taken lightly. Statues of the Madonna, for example, would only be revealed at certain times, and some works of art were only allowed to be seen by certain people, like the Ark of the Covenant. But with religious ritual removed from art, opportunities for displaying art proliferated.
Benjamin writes that fascism allows the masses to express themselves through the spectacle without actually having their needs or wants addressed. The mass protest or rally is best captured through photography, and especially in the bird's eye view, which normal people rarely experience. With the advent of aerial photography, or just tall enough buildings, it makes more sense to hold mass rallies and have them photographed to show the popularity of certain ideas. Moreover, fascism seeks to grant the masses a spectacle to serve as a sort of distraction from real needs. It uses art as a way to divert attention. Communism, on the other hand, rather than aestheticising politics, politicizes aesthetics. Benjamin doesn't elaborate too much on that, but I take it to mean that Communists instead assert control over artistic media to turn them into propaganda.
One thing that Benjamin notes in a footnote is from Aldous Huxley's Beyond the Mexique Bay, in which Huxley uses some rough math to assert that there is a proliferation of art in the modern era, but that the bad art has increased more than the good art. The media have allowed for the creation of more art, but only allowed for a creation of talented people to a lesser extent. I am not sure that is true. In my experience the current era (90ish years later) is full of bad and good art, but above all is characterized by individual art. Art is so commodified now that we don't even refer to people as artists so much as they are "content creators." We have sort of tacitly acknowledged that whatever it is people are doing on Vine, Tiktok, Instagram, etc. is not art, but "content." However, it is getting more reach than art ever was. It is normal for a ten second video made by some random person to get millions of views--this happens to different videos every day. More people are seeing this "content" than ever saw the Mona Lisa for the first hundred years after it was painted. So this "content" is going to be more influential than any "art" ever was. I think that has changed the nature of art. Whereas photography forced the world to expand the definition of art, social media has narrowed the definition, turning art into something more purposeful and thought provoking, and separating mere diversion into a separate category of content for the masses.
When we watch this "content," I would say most people are of the opinion that we are not doing ourselves any favors. You hear people call it rotting, or refer to it as screen time, which we use apps on our phones to try to diminish. People try to keep their kids from having too much screen time, which usually doesn't even refer to TVs but just to social media and games on smartphones and tablets. But it is so attractive, like junk food but for attention. What will the result be? I think the aggregate result of the proliferation of accessible information consumption and creation will be more trash creation and consumption in the short term, but over decades, people are becoming more knowledgeable, getting good and bad information the would have never had before. Now, the problem is not being uninformed, but misinformed. We can take for granted that there is now a constant stream of information being consumed by billions of people all the time through their social media.
I wonder whether AI will alter this trend. Before AI, the trend for information was for a reduction in the influence of experts and an increase in the amount of non-experts' influence. Knowledge was becoming decentralized--anyone could create a video or a post and have it go viral, and the cause of virality was rarely whether the information provided was true or thoughtful, but whether it spawned engagement. To go viral, a post only needs to get engagement, which it can get by being entertaining, outrageously wrong, controversial, or extremely negative. However, with AI, I wonder whether people will just turn to asking Claude or ChatGPT their important questions about history, science, etc., and therefore we would see a return to the influence of experts whose data was harvested by LLMs.
Maybe AI will lead to a divergence in knowledge or information like "content creation" has split art from content. People will use AI seemingly more like they would use a Google search, and consume content more for entertainment purposes. But maybe that entertainment will also misinform people who will never actually consult their AI tools for an answer. The result then would just be more general misinformation and an overall lowering of the quality of information, as the creators of content become the ones in control over public knowledge. This democratization probably leads to a flattening of knowledge. With experts unable to serve as gatekeepers of knowledge, more information and misinformation spreads around, bringing up the general knowledge level of the people who were the least informed while reducing the knowledge level of those who were most informed. Now that you can find anyone on the internet to agree with you on any given thing, people can connect with each other over shared interests, but those connections are mediated by machines. Like how Benjamin talks about the actor and the audience versus the actor and the camera and the audience, the more people will socialize through the internet, the more that real-life connections will diminish. We will end up adapting to an "internet society," and lose physical connections.
I think that this will also lead to a flattening of the quality of communication. In-person communication is the most effective way to communicate. It would be at the top of a metaphorical ladder, followed by videochatting, phone calls, emails, etc. When people can communicate through other media more, that increases the amount of total communication, but it also transfers some part of the real-life communication to a lower form of communication. So communication is increased, but high-quality communication is somewhat diminished. With everything getting flatter, our social structures will probably also get more democratic. It will be harder for "experts" or the rich or the powerful to rule over a population that is better informed than they were before because the top 10% of society will also be worse informed than they were before. It will be harder for people in the halls of power to rule over the people who aren't because people will have fewer conversations in those halls of power while people outside will have more communication with one another through media. Those forms of communication, which can be forms of organization, will flatten power relationships as the upper rungs of society diminish in the qualities that make them the upper rungs of society while the bottom rungs get access to the same sources of information and means of communication they have.
Okay, that was a big rant that I wrote out all at once. No clue if it makes sense. Not reading it back, but clicking "publish."